MAlbertoManuel C. Alberto is the President and Chief Operating Officer of the Metro Retail Stores Group, Inc. (MRSGI). Before his appointment, he served as the company’s Chief Merchandising and Marketing Officer. He played a key role in ensuring that Metro Retail Stores offer a wide assortment of quality products at the best prices – a value proposition that the company has always been proud of. He also led merchandising improvements and operational efficiencies.  

A seasoned retail executive, Alberto’s career spans more than two decades, most of which he spent handling key leadership positions in top companies that included Philippine Familymart Inc., Rustan’s Supercenter Inc., Avon Cosmetics Inc., and Jollibee Foods Corporation, to name a few.

Over the years, Alberto has built expertise in retail strategy, store operations, franchise development and relations, merchandising, food safety, supply chain, organizational and systems development, and loss prevention.

He is recognized as a strategic and results oriented leader with a consistent track record of achieving sales and profit targets, cost savings, business development, and implementation of brand strategies for start-up, turn-around, and market-leading companies.  He is also adept in site selection as well as store design and development.

Alberto received his Bachelor of Arts degree in Communication from Santa Clara University in California, USA, and has completed his Master's degree from the Asian Institute of Management in Metro Manila, Philippines.